National Grammar Day is an annual celebration to emphasize the importance of grammar. Some people suggest that grammar is a set of rules for language, but it is a system for understanding language. Understanding […]

Your best resource to market your book is you. Reach out to the people you know and those they know. Your book will get discovered if you market your book using these 32 tools:

Facebook
LinkedIn […]

The NBA and NFL lockouts remind me why I love sports but hate the way the pros operate. Every bailout, strike, contract negotiation, free agent signing, and stadium-naming deal reaffirms professional sports are […]

When I first got back into freelance writing, I spent little effort marketing. I called my sources at companies I’d covered at my staff-writing job at a local business journal and let them know I was fr […]

Ever wonder how successful bloggers got where they are? If you’d like to start or improve your own blog and turn it into a really useful tool for growing your business, below are 20 tips I’ve distilled from my own […]

National Read Across America Day is an annual program to motivate people to read and celebrate their love of books. This event is held on March 2 of each year in honor of Theodor Seuss Geisel, a noted children’s […]

Adult Learning Basics examines the principles of adult learning theory and how they relate to the training function addressing individual learning competencies, organizational learning climate, and […]

“Exercise snacks” have recently come to my attention through my eclectic online reading habits. It seems to be a popular idea right now, but I was able to trace it back to at least 2014, in an article from the New […]

How come there aren’t any theme parks dedicated to books and publishing? I think it is a billion-dollar idea waiting to be acted upon. I am sure one day we’ll see billboards or Groupons for AmazonWorld—or maybe […]

June is audiobook month and it’s a good time to examine how a segment of book publishing is doing. In fact, my firm conducted a radio tour to promote the Audio Publishers Association earlier this month, so I h […]

Not everyone can write a book. Not everyone can sell a product. As an entrepreneurial writer, you will need to do both—or outsource your book marketing. Do you have any of these fears that hold you back from ex […]

In my children’s book, “Did My Daddy Leave Me?” little Aubrey wakes up to find that her daddy is not there! She looks all over for him but is unable to find him.

When my son and the mother of his first […]

Writing my children’s book, “Queenie” was bittersweet. It is a celebration of self-discovery and acceptance. Although Queenie strives to be her best, she is uncelebrated in her home. It isn’t until she […]

In my children’s book, “Lorenzo The Lizard,” I talk about how sometimes the things we search for are just within our reach. Lorenzo woke up and as he looked around, he realized his family was gone! He searched […]

In my children’s book, “Latch Key Keesha” I tell a story that resonates with my childhood. Keesha has to stay home in the evenings alone because her parents have to work. Life is challenging, but Keesha […]

My firm was just hired to promote the newest novel from Joseph Finder. We’ll conduct a radio tour to promote the late June publication—a spy thriller. We’ve promoted his books a number of times. What surpr […]

All creative artists want their work to be embraced by a loving public, even long after they are dead. They want to leave a legacy and to be appreciated by others. It doesn’t matter if it’s art, film, books, arc […]