National Read Across America Day is an annual program to motivate people to read and celebrate their love of books. This event is held on March 2 of each year in honor of Theodor Seuss Geisel, a noted children’s […]

Adult Learning Basics examines the principles of adult learning theory and how they relate to the training function addressing individual learning competencies, organizational learning climate, and […]

“Exercise snacks” have recently come to my attention through my eclectic online reading habits. It seems to be a popular idea right now, but I was able to trace it back to at least 2014, in an article from the New […]

How come there aren’t any theme parks dedicated to books and publishing? I think it is a billion-dollar idea waiting to be acted upon. I am sure one day we’ll see billboards or Groupons for AmazonWorld—or maybe […]

June is audiobook month and it’s a good time to examine how a segment of book publishing is doing. In fact, my firm conducted a radio tour to promote the Audio Publishers Association earlier this month, so I h […]

Not everyone can write a book. Not everyone can sell a product. As an entrepreneurial writer, you will need to do both—or outsource your book marketing. Do you have any of these fears that hold you back from ex […]

In my children’s book, “Did My Daddy Leave Me?” little Aubrey wakes up to find that her daddy is not there! She looks all over for him but is unable to find him.

When my son and the mother of his first […]

Writing my children’s book, “Queenie” was bittersweet. It is a celebration of self-discovery and acceptance. Although Queenie strives to be her best, she is uncelebrated in her home. It isn’t until she […]

In my children’s book, “Lorenzo The Lizard,” I talk about how sometimes the things we search for are just within our reach. Lorenzo woke up and as he looked around, he realized his family was gone! He searched […]

In my children’s book, “Latch Key Keesha” I tell a story that resonates with my childhood. Keesha has to stay home in the evenings alone because her parents have to work. Life is challenging, but Keesha […]

My firm was just hired to promote the newest novel from Joseph Finder. We’ll conduct a radio tour to promote the late June publication—a spy thriller. We’ve promoted his books a number of times. What surpr […]

All creative artists want their work to be embraced by a loving public, even long after they are dead. They want to leave a legacy and to be appreciated by others. It doesn’t matter if it’s art, film, books, arc […]

The marketplace for books—whether print, digital, or audio—is clearly owned by Amazon. According to RR Bowker, as of October 1, 2012, Amazon accounts for 27% of total units sold, which is an improvement from 21% […]

Announcement 1. With some reluctance, I have decided to put this blog on hold for awhile. Probably for 2-3 months. The reason is that I am currently focusing on other projects, including an intense class to help […]

Don’t be fooled—I’m not referring to the price tag being small. What I’m saying is that the more granularity the better when compiling your estimate for services, particularly for a first-time client or someone wh […]