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In this updated edition of Solar Cells and Their Applications, feed-in tariffs are identified as the most effective approach for public policy. Reasons are provided to explain why pin solar […]

Last month, I wrote about the importance of writers having their own storefront, or website. So this month, I want to address how to drive traffic to your website. In a word, marketing.

I confess that marketing […]

Two weeks ago, I was chatting with an acquaintance who is also self-employed. A massage therapist, she rents space in a salon on Main Street in her city. We discussed the perks and perils of self-employment, and […]