You’ve undoubtedly heard of the five emotional drivers of sales, or one of the variations on the theme. Legendary copywriter Herschell Gordon Lewis’s list included fear, greed, exclusivity, guilt, and need for app […]

This past week, I was incredibly busy with work.

In fact, I was being pulled in three different directions by three different clients. Ack!

I was working on a project for a retail company, a program and […]

Write faster with your word processor! Whether you’ve been using your word processor for years, or have just begun to learn a new program, it’s easy to fall into the trap of complacency and accept a basic ski […]

Please let me blog today about an annoying subject that is very necessary to talk about: passwords.

Passwords are, as we all know, highly important, yet irritating. It seems that every day we must create an […]

We wanted to get to know Jake Poinier (NAIWE’s Freelance Expert) better, so last month we sat down with him. Here are some thoughts he shared with us.

What is it about referrals that make them so […]

I decided to take Christmas weekend (last weekend) off from blogging; I apologize for not giving you all a heads-up about that.

Now that we are officially in 2022, I wanted to share with you all some goals I […]

Inspired by the natural self-healing properties that exist in living organisms―for example, the regenerative ability of humans to heal from cuts and broken bones―interest in self-healing mate […]

How do you reach your potential market? Especially now with limited opportunities for in-person events at bookstores and many writers’ conferences cancelled. As a marketing/public relations professional and a […]

Wicked Innocents

Author: S.H. Livernois

A young girl claims that her family has changed. Not in personality, but as if their bodies have been overtaken. Nelly Huggett does not feel loved by her mother, […]

The Ham Sandwich

Rushing home to get on my computer for a one pm meeting, I still had time to stop at the deli and get something to go. I’d mute my mic while I ate and no one would ever know the difference. G […]