“Exercise snacks” have recently come to my attention through my eclectic online reading habits. It seems to be a popular idea right now, but I was able to trace it back to at least 2014, in an article from the New […]

How come there aren’t any theme parks dedicated to books and publishing? I think it is a billion-dollar idea waiting to be acted upon. I am sure one day we’ll see billboards or Groupons for AmazonWorld—or maybe […]

June is audiobook month and it’s a good time to examine how a segment of book publishing is doing. In fact, my firm conducted a radio tour to promote the Audio Publishers Association earlier this month, so I h […]

Not everyone can write a book. Not everyone can sell a product. As an entrepreneurial writer, you will need to do both—or outsource your book marketing. Do you have any of these fears that hold you back from ex […]

My firm was just hired to promote the newest novel from Joseph Finder. We’ll conduct a radio tour to promote the late June publication—a spy thriller. We’ve promoted his books a number of times. What surpr […]

All creative artists want their work to be embraced by a loving public, even long after they are dead. They want to leave a legacy and to be appreciated by others. It doesn’t matter if it’s art, film, books, arc […]

The marketplace for books—whether print, digital, or audio—is clearly owned by Amazon. According to RR Bowker, as of October 1, 2012, Amazon accounts for 27% of total units sold, which is an improvement from 21% […]

Announcement 1. With some reluctance, I have decided to put this blog on hold for awhile. Probably for 2-3 months. The reason is that I am currently focusing on other projects, including an intense class to help […]

Don’t be fooled—I’m not referring to the price tag being small. What I’m saying is that the more granularity the better when compiling your estimate for services, particularly for a first-time client or someone wh […]

As the debate rages within the publishing industry over how much information is worth, a May 3rd Sotheby’s auction yielded a $170 million windfall for 44 works of art. There was one painting—a Picasso—that sold […]

My six-year-old recently asked me if I can “advertise” a book that he plans to write. He doesn’t exactly know what I do for a living even though I tell him that I promote authors to the news media and market their […]

Although book publishing may feel it needs a bailout, there is good news about the business of information and entertainment.

According to a Wall Street Journal article of May 9, 2011, six of the 12 most […]

Imagine being sequestered somewhere for about a year, getting paid to do what you may love the most: read books. Lots of them. Every day. Non-stop. A marathon of books, books, and more books. Could you do […]

Have you ever wondered what makes one good book a huge success while another, equally good book falls by the wayside? The simple answer is usually poor marketing, beginning with not having a strong launch. The […]