Adult Learning Basics examines the principles of adult learning theory and how they relate to the training function addressing individual learning competencies, organizational learning climate, and […]

How come there aren’t any theme parks dedicated to books and publishing? I think it is a billion-dollar idea waiting to be acted upon. I am sure one day we’ll see billboards or Groupons for AmazonWorld—or maybe […]

June is audiobook month and it’s a good time to examine how a segment of book publishing is doing. In fact, my firm conducted a radio tour to promote the Audio Publishers Association earlier this month, so I h […]

Not everyone can write a book. Not everyone can sell a product. As an entrepreneurial writer, you will need to do both—or outsource your book marketing. Do you have any of these fears that hold you back from ex […]

My firm was just hired to promote the newest novel from Joseph Finder. We’ll conduct a radio tour to promote the late June publication—a spy thriller. We’ve promoted his books a number of times. What surpr […]

All creative artists want their work to be embraced by a loving public, even long after they are dead. They want to leave a legacy and to be appreciated by others. It doesn’t matter if it’s art, film, books, arc […]

The marketplace for books—whether print, digital, or audio—is clearly owned by Amazon. According to RR Bowker, as of October 1, 2012, Amazon accounts for 27% of total units sold, which is an improvement from 21% […]

As the debate rages within the publishing industry over how much information is worth, a May 3rd Sotheby’s auction yielded a $170 million windfall for 44 works of art. There was one painting—a Picasso—that sold […]

My six-year-old recently asked me if I can “advertise” a book that he plans to write. He doesn’t exactly know what I do for a living even though I tell him that I promote authors to the news media and market their […]

Although book publishing may feel it needs a bailout, there is good news about the business of information and entertainment.

According to a Wall Street Journal article of May 9, 2011, six of the 12 most […]

Imagine being sequestered somewhere for about a year, getting paid to do what you may love the most: read books. Lots of them. Every day. Non-stop. A marathon of books, books, and more books. Could you do […]

Have you ever wondered what makes one good book a huge success while another, equally good book falls by the wayside? The simple answer is usually poor marketing, beginning with not having a strong launch. The […]

We wanted to get to know Greg Smith better, so last month we sat down with him. Here are some things he shared about novel writing.

What is one thing that you learned about your craft the hard way, and what […]

In this memoir, the author shares experiences of the twentieth century regarding growing up. A Rustic’s Journey to the Twenty-First Century is a wonderful coming-of-age story.

In the week before […]

One of the common pieces of wisdom that always floats around the freelance-o-sphere is that you should always be marketing. Market when you’re slow, market when you’re busy, market when you’re in Goldilocks […]

March 3–9, 2019

Words Matter Week, which is in its 11th year, is a holiday that is celebrated annually the first full week in March by the National Association of Independent Writers and Editors.

Words are t […]