<b>Barbara P. Hyde, MBA, CAE</b>
<b>Hyde Communications Consulting</b>
<b>Editorial and Public Relations Services</b>
bhyde@bhyde.net
http://www.linkedin.com/in/barbarahyde/
6729 Virginia Crossing, University Park, FL 34201
 (941) 413-7067  (202) 550-8959
<b>Summary</b>
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Award-winning communications professional with special expertise in scientific, medical, and business writing, editing, and public relations. Experience preparing science- and health-related educational, marketing, and pharmaceutical sales collateral material. Published author with strong public speaking and presentation skills, trusted organizational spokesperson, and media trainer.
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<b>Hyde Communications Consulting: Principal, 2012-present</b>
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Provide a range of editorial and communications services, including writing, editing, public relations, strategic communications planning, and media training, with special expertise in scientific and business communications. Clients include major scientific, medical journal, and business book publishers, online health resources, continuing healthcare education providers, and academic scientific researchers, as well as authors for whom English is a second language.
Capabilities include writing and editing for different audiences–government officials, scientists, academics, and the general public–using a variety of standard styles, including AP, APA, and Chicago, as well as preparing and following in-house styles.<b></b>

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<b>Career Achievements</b>
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·   <b>Established and built </b>the American Society for Microbiology (ASM) Communications Department, expanding from one to seven employees. Work resulted in positioning ASM as a primary authority in life sciences and major media coverage of ASM activities, with thousands of online media citations tracked annually.
·   <b>Conceived and implemented</b> the Clean Hands Campaign, award-winning national public education effort about the importance of hand washing in reducing spread of infectious diseases. Reported results of observational surveys of hand washing behavior led to nationwide awareness of ASM. Over the 16 years of the existence of this hallmark program, hand washing awareness and behavior improved significantly. Campaign involved CDC Clean Hands Coalition and received the Silver Anvil Award from the Public Relations Society of America.
·   <b>Pioneered </b>association’s<b> </b>use of social and interactive media. ASM was recognized by <i>Science</i> magazine as the first scientific society to begin podcasting. Conceived and developed MicrobeWorld.org, award-winning interactive education and information site.
·   <b>Created </b>MicrobeWorld Radio, daily 90-second feature heard on public radio throughout the United States.
·   <b>Led </b>participation in two USA Science and Engineering Festivals, including exhibit design and development, interactive activities, and volunteer participation.
·   <b>Established</b> Milestones in Microbiology program to provide public and professional recognition for sites and programs of historic importance to the field of microbiology.
·   <b>Organized </b>three consecutive “One Health” symposia at annual AAAS meeting focusing on interrelationships among humans, animals, and the environment.
·   <b>Directed ASM’s year-long centennial celebration </b>activities for 1999, in conjunction with volunteer committee, managed a $500,000 budget, coordinated special events, obtained video greetings from the White House, developed exhibits and lecture sessions, and managed selection and marketing<b> </b>of<b> </b>commemorative items.
·   <b>Led logo redesign effort and developed graphics standards</b>, ensuring consistent brand identity across all ASM program units and appropriate use of Society’s name and image.
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<b>American Society for Microbiology: Director, Communications, 1990-2012</b>
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Developed communications strategy and served as spokesperson for world’s largest life sciences organization, with an international membership of 38,000 and an annual operating budget of $50 million. Provided strategic counsel to leadership on issues management, message development, and public communications. Promoted strategic partnerships with industry and professional organizations. Coordinated communication of public affairs activities<i> </i>and<i> </i>congressional liaison to members, media, and the public. Conducted media training for volunteer leaders and preparation for congressional testimony and media appearances. Supervised all media relations activities for 11 peer-reviewed journals, two national meetings, numerous conferences, and other activities of the Society. Managed public education web sites and planned and implemented public microbiology education and outreach activities through print, broadcast, and electronic media, and science festivals. Provided strategic leadership for audio/video public outreach programs. Served as features editor of <i>Microbe</i> monthly newsmagazine. Prepared bimonthly newsletter for members. Formulated and administered the annual communications budget, managed departmental staff and contractors, and served as staff liaison to the Communications Committee.
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<b>Other Professional Experience</b>
<b>Hill & Knowlton Public Affairs Worldwide Biotechnology Practice</b><i>:</i> Provided strategic communications counsel to biotechnology companies and Proctor & Gamble.<b></b>
<b>Editor, <i>NIH Research Resources Reporter</i></b><i>: </i>Supervised in-house and freelance staff in preparing and editing monthly scientific publication on research at National Institutes of Health.
<b>Editorial Director, Pracon, Inc.:</b> Developed and supervised preparation of patient and physician medical education and marketing material for pharmaceutical companies.
<b>Editor, <i>Journal of Saudi Medicine</i>, and Publications Director, King Faisal Hospital and</b> <b>Research Centre</b>, Riyadh, Saudi Arabia: Served as editor of international medical journal and staff publications submitted to other journals.
<b>Executive Managing Editor, International Medical News Group:</b> Oversaw reporting, layout, and printing preparation for group of medical specialty newspapers published bimonthly.

<b>Awards and Professional Recognition</b>
Nominee, Woman Association Executive of the Year
Gold Circle Award, MicrobeWorld podcast, American Society of Association Executives (ASAE)
Gold Circle Award, Small Things Considered blog, ASAE
Platinum Winner, MicrobeWorld Radio Podcast, Hermes Creative Awards
Gold Winner, Small Things Considered Blog, Hermes Creative Awards
Honorable Mention, MicrobeWorld website, Hermes Creative Awards
Associations Advance America Honor Roll, MicrobeWorld Radio
Gold Award, Websites and Bronze Award, Public Service Announcements, <i>Association Trends</i>
ASAE Prometheus Leadership Group
ASAE Future Leaders Class
Website Award of Excellence, <i>Scientific American</i>
Silver Anvil Award, Public Relations Society of America, Clean Hands Campaign Associations Advance America Honor Roll, Clean Hands Campaign
Gold Circle Award, MicrobeWorld Website, ASAE
Grand Champion, Publications and Web Sites, <i>Association Trends</i>
Health Information Award, “Your Child and Antibiotics” brochure
Creativity in Public Relations Award (CIPRA), Clean Hands Campaign
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<b>Selected Publications and Presentations</b>
“Crisis Communications in the Era of Social Media,” ASAE Alexandria Brown Bag Group, Jan. 19, 2015
“One Health: Obtaining Optimal Health for People, Animals and the Environment,” R. Atlas, S. Maloy, P. Dasyzk, R. Colwell, B. Hyde, <i>Microbe</i>, September 2010
 “Public Relations,” in <i>Professional Practices in Association Management</i>, American Society of Association Executives, Washington DC 2007
"Media Communication Skills for Association Members," Council of Engineering and Scientific Society Executives (CESSE), Halifax, NS, July 2007
"Microbiologists Meet the Other Media: Getting Your Message Out Through the Press," (Media training workshop), ASM General Meeting, Toronto, May 2007
"Time to Tune In: The success of the American Society for Microbiology's podcast serves as a beacon for associations everywhere," <i>Associations Now</i>, August 2006
"Behind the Streak Lines," (Media training presentation and workshop), Australian Society of Microbiology, Broadbeach, Queensland, July 2006
“Clean Hands Campaign: Changes in Behavior over a 10-year Period,” National Environmental Health Association, San Antonio, Texas, July 2006
"How Social Marketing Adds Value for Members," Direct Marketing Association of Washington, October 2005
“Boomers, Xers and Nexters: A Brief Field Guide,” Council of Engineering and Scientific Society Executives (CESSE) 2003, Minneapolis
“Microbiologists Meet the Other Media,” ASM Hawaii Branch, 2003; ASM Puerto Rico Branch, 2004; ASM General Meeting 2005
“Strategies for Publicizing Your Research and Awards,” ASM General Meeting 2002 and 2003
“When Marketing Masquerades as News,” National Association of Science Writers 2002, Boston
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<b>Professional Activities</b>
Communications Section Council, <i>American Society of Association Executives</i> 2002–2007; Vice Chair, 2005–2006, Chair, 2006; Chair, Gold Circle Awards, 2005–2006; Chair, Publications Workgroup, 2005–2006
Marketing and Communications Chair, <i>Council of Engineering and Scientific Society Executives</i> (CESSE) 2001–2004
<i>Alliance for Science</i>, Board of Directors; Chair, Communications Task Force
<i>DC Science Writers Association</i>, Board of Directors 1991–1997, Secretary 1996–1997 Advisory Board, <i>Discoveries and Breakthroughs in Science</i>, 2003–2007<b></b>
<i>Washington Women in Public Relations</i>, Board of Directors 1993
<i>Greater Washington Network Leadership Council</i>, 2005–2008
Founding Member, <i>CDC Clean Hands Coalition</i>
<i>Bayer Pharmaceuticals LIBRA Antibiotic Resistance Faculty</i> 2001–2006
Selection Committee, <i>AAAS Mass Media Fellows</i>, 2001–2004
<i>National Press Club</i>
<i>National Association of Science Writers</i>
<i>American Medical Writers Association</i>
<i>American Newswomen's Club</i>
<i>Council of Science Editors</i>
<i>Editorial Freelancers Association</i>
<i>National Association of Independent Writers and Editors</i>
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<b>Community Service</b>
Board of Directors: <i>Opera Theatre of Northern Virginia, Arlington (VA) Players, Sarasota Newcomers Club, University Park Women’s Club, Friends of the Sarasota Ballet, Arts Advocates</i>
Fairfax County, VA<i>: Commissioner, Fairfax Animal Services; Airports Advisory Commission</i>
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<b>Education</b>
Certified Association Executive (CAE), American Society of Association Executives
MBA with Concentration in Marketing/International Communications<b>, </b>GPA 4.0, George Mason University (Nominated as Outstanding Graduate Business Student)
MA, Graduate School<b> </b>of Arts and Sciences<b>,</b> Comparative Literature<b>, </b>Indiana      University
BA cum laude: Zoology (Pre-Medical Studies with Chemistry minor), Miami University
Honors<b>: </b>Phi Sigma, Psi Chi, Alpha Lambda Delta
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<b>Selected Publications Edited</b>
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<i>AACN Procedure Manual for Critical Care</i>, 7e, Elsevier
<i>Advancing Your Career: Concepts of Professional Nursing</i>, 7e, FA Davis
<i>Brinker, Piermattei and Flo's Handbook of Small Animal Orthopedics and Fracture Repair</i>, 5e, Elsevier Health Sciences
<i>Clayton’s Basic Pharmacology for Nurses</i>, 18e, Saunders
<i>Clinical Virology</i>, 4e, ASM Press
<i>Community/Public Health Nursing: Promoting the Health of Population</i>s, 7e, Saunders
<i>Egan's Fundamentals of Respiratory Care</i>, 12e, Mosby
<i>Foundations of Clinical Research: Applications to Practice</i>, 4e, Pearson/Prentice-Hall
<i>Frommer’s Radiology for the Dental Professional</i>, 10e, Mosby
<i>HESI 2018-2019 Live Review Workbook for the NCLEX-RN Exam</i>, 2e, Elsevier
<i>Joint Range of Motion and Muscle Length Testing</i>, 3e, Elsevier
<i>Leading and Managing in Nursing</i>, 7e, Elsevier Health Sciences
<i>Lutz’s Nutrition and Diet Therapy</i>, 2e, FA Davis
<i>Medical-Surgical Nursing: Concepts for Interprofessional Collaborative Care</i>, Elsevier Health Sciences
<i>Millionaire Teacher: The Nine Rules of Wealth You Should Have Learned in School</i>, 2e, Wiley
<i>Hutchison's Clinical Methods: An Integrated Approach to Clinical Practice</i>, Elsevier
<i>Mosby’s Dental Dictionary</i>, 4e, Elsevier
<i>Pocket Companion for Physical Examination and Health Assessment</i>, 8e, Saunders
<i>Pocket Guide to Psychiatric Nursing</i>, 11e, FA Davis
<i>Reframing Organizations: Artistry, Choice, and Leadership</i>, 6e, Wiley
<i>Strategies, Techniques, & Approaches to Critical Thinking, A Clinical Reasoning Workbook for Nurses</i>, 6e, Elsevier
<i>Student Workbook for Essentials of Anatomy & Physiology</i>, 8e, FA Davis
<i>Student Workbook for Essentials of Dental Assisting</i>, 6e, Elsevier
<i>Study Guide for Essentials for Nursing Practice</i>, 9e, Elsevier-Chennai
<i>The Entrepreneurs Roadmap from Concept to IPO</i> (NYSE), Caxton