Writing Prompt: If you had to eliminate one word or phrase from the English language, what would it be? Why?

At NAIWE, we try to be positive and think about ways we can accomplish tasks. Therefore, the word we […]

National Grammar Day is an annual celebration to emphasize the importance of grammar. Some people suggest that grammar is a set of rules for language, but it is a system for understanding language. Understanding […]

Your best resource to market your book is you. Reach out to the people you know and those they know. Your book will get discovered if you market your book using these 32 tools:

Facebook
LinkedIn […]

The NBA and NFL lockouts remind me why I love sports but hate the way the pros operate. Every bailout, strike, contract negotiation, free agent signing, and stadium-naming deal reaffirms professional sports are […]

When I first got back into freelance writing, I spent little effort marketing. I called my sources at companies I’d covered at my staff-writing job at a local business journal and let them know I was fr […]

Ever wonder how successful bloggers got where they are? If you’d like to start or improve your own blog and turn it into a really useful tool for growing your business, below are 20 tips I’ve distilled from my own […]

National Read Across America Day is an annual program to motivate people to read and celebrate their love of books. This event is held on March 2 of each year in honor of Theodor Seuss Geisel, a noted children’s […]

Adult Learning Basics examines the principles of adult learning theory and how they relate to the training function addressing individual learning competencies, organizational learning climate, and […]

How come there aren’t any theme parks dedicated to books and publishing? I think it is a billion-dollar idea waiting to be acted upon. I am sure one day we’ll see billboards or Groupons for AmazonWorld—or maybe […]

June is audiobook month and it’s a good time to examine how a segment of book publishing is doing. In fact, my firm conducted a radio tour to promote the Audio Publishers Association earlier this month, so I h […]

Not everyone can write a book. Not everyone can sell a product. As an entrepreneurial writer, you will need to do both—or outsource your book marketing. Do you have any of these fears that hold you back from ex […]

My firm was just hired to promote the newest novel from Joseph Finder. We’ll conduct a radio tour to promote the late June publication—a spy thriller. We’ve promoted his books a number of times. What surpr […]

All creative artists want their work to be embraced by a loving public, even long after they are dead. They want to leave a legacy and to be appreciated by others. It doesn’t matter if it’s art, film, books, arc […]

The marketplace for books—whether print, digital, or audio—is clearly owned by Amazon. According to RR Bowker, as of October 1, 2012, Amazon accounts for 27% of total units sold, which is an improvement from 21% […]

As the debate rages within the publishing industry over how much information is worth, a May 3rd Sotheby’s auction yielded a $170 million windfall for 44 works of art. There was one painting—a Picasso—that sold […]

My six-year-old recently asked me if I can “advertise” a book that he plans to write. He doesn’t exactly know what I do for a living even though I tell him that I promote authors to the news media and market their […]

Although book publishing may feel it needs a bailout, there is good news about the business of information and entertainment.

According to a Wall Street Journal article of May 9, 2011, six of the 12 most […]

Imagine being sequestered somewhere for about a year, getting paid to do what you may love the most: read books. Lots of them. Every day. Non-stop. A marathon of books, books, and more books. Could you do […]

Have you ever wondered what makes one good book a huge success while another, equally good book falls by the wayside? The simple answer is usually poor marketing, beginning with not having a strong launch. The […]

We wanted to get to know Greg Smith better, so last month we sat down with him. Here are some things he shared about novel writing.

What is one thing that you learned about your craft the hard way, and what […]