You don’t have to be in business very long before you’ll have a conversation like this:

Prospective client: “What do you charge for X?”

You: “Honestly, it depends on how many words/pages X is.”

P […]

About a month ago, I secured a ghostwriting job with one of my favorite all-time clients. Let’s call him Greg. After years of running marketing and ad agencies, Greg made a shift in 2020 into a consulting p […]

You’ve undoubtedly heard of the five emotional drivers of sales, or one of the variations on the theme. Legendary copywriter Herschell Gordon Lewis’s list included fear, greed, exclusivity, guilt, and need for app […]

I run three different websites with slightly different WordPress themes: my customer-facing portfolio, my freelancer-facing Dr. Freelance blog, and my publishing company for books about freelancing. Unfortunately, […]

If you want a truly profitable freelance business, pricing and estimating aren’t just a matter of crunching the numbers on your hourly rate or looking up the ranges on an industry association website. We’re acc […]

August has always been an awesome month for me. It’s my birthday month. (Shout out to my fellow Leos.) It’s the month that I experienced my first kiss. It’s the month I survived what should’ve been a […]

After graduating college, I believed I was well prepared for my first real-world editing job at a national magazine. I’d been corrected and coached by wonderful teachers over the years—but somehow, it ratchets t […]

Don’t be fooled—I’m not referring to the price tag being small. What I’m saying is that the more granularity the better when compiling your estimate for services, particularly for a first-time client or someone wh […]

I attended an academically rigorous high school, where As were hard to come by. My senior year, I taped a handwritten note above my desk that simply said HONOR ROLL. It was a constant reminder of what I wanted to […]